There’s been a lot of talk recently about the shocking, tidal trend of fake Facebook likes that some brands use to boost their standing on social media platforms. The need buy facebook page likes to succeed online and the drive for success is causing desperate brands and so-called marketing professionals to use less than honest tactics in their vain attempts to boost rankings and popularity.
We’re here to say, for the record, that while suddenly acquiring 50K likes on your Facebook page may initially look impressive, it will not do anything to encourage real talks, or real customers to interact with you, and it certainly won’t impress them, Facebook, or Google.
Literally thousands of these underground businesses, claiming to sell ‘real’ Facebook likes are popping up everywhere. They are not SEO professionals and they certainly aren’t internet marketing specialists; selling black market mass connections online is illegal.
Fake Facebook fans are not cool, not clever and will seriously damage your business reputation. But, don’t take our word for it, let us illustrate our point.
The first two clues are in the terms underground, and black market, both which accurately describe these companies, but also, should give you an idea about how unofficial, and unauthorized their services are. Have no doubt, most of these services are underhand, illegal and certainly fly against Facebook’s terms and conditions. Now, just to be clear, from a legal perspective, it’s the companies offering these services that will ultimately have to face the long arm of the law when they are caught, your business can also suffer. Here’s how:
No-one likes a cheat. We know how fierce competition is online. There are literally millions of businesses out there all competing for their own corner of the web, the visitors, the customers can use and the ales. But, if there is even the tiniest sign that you are using less than honest methods to promote yourself, or are engaging in any kind of not fair or illegal tactic, don’t be surprised when they choose not to trust you. A single doubt about a brand can imbed every other part of it, effecting how the entire company, its products, services and staff are all perceived.
Just consider the recent irrevocable damage done to the online dating industry when a number of companies were reported to be using fake dating profiles to lure depressed people in. Sums of money in revenue lost, instantly. Now, Facebook likes may not seem so important, but they are a vital part of your online identity within the social network, and they are one of the first things users look at as a gauge of your popularity. But, users are not stupid, it’s very easy to look and see where fans come from, and it’s really really easy to spot a web site which has thousands of likes but no one seems to be home!
You can also find yourself without a Facebook page entirely if you engage in these deceptive, cheating practices. Facebook has the directly to end your page and cut you from the site if you are caught cheating or violating the Facebook terms & conditions in any way. , nor think they will not. A simple Google search will show a long list of Facebook cheater ‘scalps’. Facebook is cleaning up all likes that look fake -e. grams. that all come from one place or which all seem far too quickly.
It is also a complete and ful waste of money! Take it from us, we spend all day working hard to develop and carry out SEO strategies that work, so businesses can boost their rankings and following online. Real internet marketing is not cheap and not quick but it does work. If you have provide promotion, don’t spend it on fake likes. Instead, why not set up your own charity fund-raiser? And then give the money you might have spent buying likes, to a worthy and worthwhile charity. Then write all about it on Facebook! We guarantee that will do far more for your brand than the sudden and crazy say of 50K likes, all from somewhere in china and taiwan!
Finally, here’s an obvious point, but one of greatest importance, in our opinion;
Fake Facebook fans are not real customers!
They will not leave comments saying how much they love your product, they will not share your content, also yes — we nearly didn’t remember — they will not buy nearly anything! In the immortal words of Homer Simpson, who is the fount of all wisdom and knowledge, ‘Doh. ha
The most successful SEO and internet marketing campaigns we do for clients are the ones which use genuine content, which is disseminated to real people.
You will have more success, gain more Google points, have better business results, and build a real brand reputation with just TEN genuine, happy customers who are also fans, than you ever will with plenty of fakes. The most powerful and potent influence on any internet platform, is another real and genuine person. It’s not skyrocket science, just simple human nature. Use it, and then you’ll see how credibility can effectively build your brand, and how successful it will make you. The bonus will be that we’ll all put these unethical unwanted organisms out of business!